Egyptian league match ball arrives via delivery service in Al Ahly game
Food delivery service Talabat has delivered the official match ball ahead of kick off in an Egyptian league clash between Pyramids and Al Ahly.
Perhaps taking inspiration from UEFA’s use of a small car at both Euro 2020 and currently Euro 2022, the heyday of officials taking to the pitch with the ball themselves- same seem to be counted.
But while the Euros are crowd-pleasing with a small remote-controlled car that launches the ball onto the pitch in front of thousands of fans, the Egyptian Premier League has taken the concept to hilarious new heights.
In modern football, fans are more than used to public relations stunts and the various creative ways teams try to engage their sponsors.
Whether it’s a clunky ad involving a club’s most famous players or the endless billboards that light up the side of the pitch, it’s nothing new and something we’ve just had to come to terms with. with football having such a massive global following.
Think of all the iconic companies and sponsors that we associate with the various competitions. The Premier League is still affectionately known as “Barclays” by countless fans, simply by association years ago.
Advertising in football is powerful. And those who can get creative with their ad campaigns tend to get the best response. We certainly can’t knock Talabet for their efforts in publicizing their delivery service during the game which saw Al Ahly lose 2-0 to Pyramids.
Before kick-off, a man dressed as in the Talabat uniform – delivery bag included – walked around the pitch and handed the ball to the referee from the bag, before driving off.
It’s an incredibly bizarre but rather humorous watch, and has garnered interest on Reddit. Take a look below.
WATCH: Football arrives via match food delivery service
Whoever came up with this ad campaign idea deserves a nice raise.
Whether or not the man in charge of delivering the ball is an actual delivery driver for Talabat in Egypt is unclear, but his commitment to the job was stellar regardless.
Let’s take a look at some responses to the weird ad idea.
Wait until the top five Europeans get wind of it. Before you know it, the premier league will be clouded by fights over the UK delivery service delivering balls for Super Sunday, while the Champions League is delayed because drivers are stuck in traffic.
Notice that the delivery driver left on foot, too. Hopefully his transport was just parked outside, but for entertainment purposes seeing a bike or electric scooter speeding down a Premier League pitch in front of thousands of confused fans would make for hilarious viewing, if nothing else. ‘other.
It will take a lot to top the beautiful little car run by UEFA, but we have to give credit to Talabat for his creative effort.