DAD’s meal delivery service was launched last April in London, UK. The service offers fresh, plant-based, gluten-free meals delivered to customers’ homes or offices at lunchtime.

Unlike other services, only one meal option is offered per day. According to founder David Jenkins, who has years of experience in the food industry, this is how the company can focus on meal quality.

Affordable and sustainable

To receive meals, customers place their order on the DAD app, with the option of either one-time delivery or subscribing to receive a meal on the same day each week. DAD is much more affordable than the average delivery service, with meals at £4.85 each.

Orders are delivered by the company’s team of 20 cyclists. Jenkins says all staff receive at least the London Living Wage and all packaging is fully compostable. Currently the service is available in East London, Islington and Westminster, with plans to expand to Peckham, Brixton and possibly the rest of London.

A thriving industry

Plant-based delivery services have flourished in the UK during the pandemic, with most seeing sales increase. Some have raised huge sums of money, and their popularity shows little sign of slowing down now that lockdown restrictions have eased.

Like many plant-based companies, DAD not only targets vegans, but also the growing flexitarian market.

“I want customers to enjoy the food and then think it’s vegan,” Jenkins told SW Londoner. “Only a small percentage of our customers are vegan, but they keep ordering. We cook and deliver what I as a customer would like to eat.